Today, AAA  begins a 10-week “Treasure Hunt” sweepstakes promoting AAA Mobile Navigator. Customers who try AAA’s award winning cell phone navigation will receive a text message clue via their “Message of the Day” feature. Based on the clue, “treasure hunters” will need to find designated points of interest and submit daily entries noting their findings. The grand-prize winner selected from all of the entries posted throughout the 10-week sweepstakes period will receive a trip for two to Walt Disney World® Resort, which includes hotel and rental car from AAA partners, Best Western and Hertz. Second- and third-tier prizes include Visa gift cards and AT&T wireless gift cards. Sweepstakes information is available on AT&T’s mobile Web site, the AT&T MEdia mall online, on AAA.com/TreasureHunt and on AAA’s mobile Web site, AAA.mobi/AAAmobile.

AAA Mobile Navigator provides audible turn-by-turn GPS navigation plus helpful travel information about AAA Approved hotels, restaurants and attractions, local gas prices and traffic, and AAA member discount and Approved Auto Repair® locations. It also has detailed maps and an intuitive roadside service feature that enables you to simply transmit your GPS location to AAA to request assistance (separate AAA membership required).